The Full Story
SÄ°NYALÄ°ZASYON
For Sinyalizasyon Elektronik, we have designed a catalog cover and a template to present varying range of products they manufacture. We aimed to design a catalog both bold, pleasing and compatible with corporate identity. First, to use in cover and main pages we have 3D modelled some of the products and, rendered them in a city to set a scene that presents most of the critical products in a best way they look.
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After the pre-production we have designed some initial concepts, then iterated with feedbacks between the studio to achieve a final form. We decided a dark color palette combined with gold tones in the cover for contrast to attract the eye, then preferred grey tones in the template to build an harmony.
We emphasize the cross patterns to have a dynamic look through the pages, yet left some spaces for rectangular photos and tables. Cross stripes complimented with frames that photos can be placed, every striped has been placed in a way that can be used a frame.
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