The Full Story
A4 Kahve
For A4 Kahve’s New Year campaign, we produced a warm and festive promotional video combining live-action footage with visual effects and animation.
Filming was done using Blackmagic Pocket Cinema Camera 4K and 6K, allowing us to capture rich, cinematic visuals. To bring a magical holiday spirit to the project, we integrated CGI elements such as a reindeer and sleigh into the scenes. In addition, we enhanced the narrative with 2D animations layered over the footage, adding a playful and engaging touch that aligns with the brand’s tone.
This blend of live-action, CGI, and 2D animation helped create a visually striking and emotionally resonant holiday video for A4 Kahve’s audience.
Our goal was to create a fun and engaging promotional video for A4 Kahve’s New Year’s campaign, using CGI and 2D animation. We aimed to capture attention on social media and encourage people to participate in the campaign. Through creative visuals and a warm, inviting tone, we showcased the excitement of the New Year’s offers and hoped to inspire interest in a simple yet memorable way
We began by modeling the deer characters in 3D, focusing on every detail to ensure they felt realistic yet playful. Using advanced CGI techniques, we animated the characters to create smooth, natural movements that captured the festive spirit of the New Year’s campaign. This process involved texturing, rigging, and rendering, allowing the characters to interact seamlessly within the campaign’s environment. The CGI approach helped us bring the visual elements to life in a way that felt both dynamic and engaging for the audience.
